Focal Point Advertising

Outdoor Advertising

The Out-of-Home Media Consultants

Outdoor Advertising

Focal Point has been an industry leader in out-of-home (OOH) advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery. We will assist you from concept to completion, and help navigate the complexities of planning, building and delivering a successful OOH advertising campaign.

Outdoor advertising is flexible, reliable and effective. It’s always ‘switched on,’ it’s unmissable and helps build brand trust. OOH is the ideal way for brands to connect with people through a variety of poster and digital formats in towns and cities all over the country. It’s the oldest advertising channel, and has stood the test of time. Outdoor advertising dates back over 5,000 years when the ancient Egyptians used hieroglyphics for political messages, laws and treaties! OOH media reaches 98% of the population every week (*Route, 2023)

If you want to explore out-of-home advertising but do not know where to start, please give us a call or fill out the Free campaign proposal form. We provide free, no obligation advice and campaign planning – and will guide you every step of the way.

Simon Miller, Managing Director
Focal Point Advertising

Why you should add Out Of Home (OOH) to your 2025 marketing strategy?

OOH advertising refers to any form of advertising that reaches the consumer while they are outside their home. This type of advertising has been used for many years and continues to be a popular choice for marketers. Here are some of the main reasons why businesses choose to use OOH advertising:

  1. High Visibility: OOH advertising is placed in high-traffic areas, such as busy streets, transit stations, shopping centres and supermarkets. This ensures that the message reaches a large and diverse audience.
  2. Constant Exposure: Unlike some other forms of advertising that people can skip or block, OOH advertising is often in a fixed location and is visible 24/7. This constant exposure helps reinforce the brand message and creates a lasting impression.
  3. Broad Reach: OOH advertising can reach a broad and diverse audience. It’s an effective way to target both local and wider UK markets, depending on the placement strategy.
  4. Complements Digital Campaigns: OOH advertising can work in conjunction with digital marketing campaigns. For example, a billboard might include a website or social media call-to-action, providing a seamless transition for consumers to engage with the brand online.
  5. Creativity and Impact: OOH advertisements often allow for creative and impactful designs. Large billboards, digital screens, and innovative installations can capture attention and leave a memorable impression on viewers.
  6. Hyper-local Targeting: OOH advertising can be strategically placed in specific geographic locations to target local audiences. This is particularly beneficial for businesses with a physical presence in certain areas.
  7. Cost-Effective: Depending on the location and format, OOH advertising can be cost-effective compared to other forms of advertising, especially when considering the potential reach and frequency of exposure.
  8. Increases Brand Awareness: OOH advertising is an effective way to build and reinforce brand awareness. The repeated exposure to a brand message helps consumers remember and recognise the brand when making purchasing decisions.
  9. Immediacy and Call to Action: OOH advertising can include immediate calls to action, such as directing people to visit a nearby store or take advantage of a limited-time offer. This can drive instant engagement.
  10. Non-intrusive: Unlike some digital advertising methods that can be perceived as intrusive, OOH advertising is often seen as less disruptive, allowing consumers to engage with the message at their own pace.

 

OOH advertising can be a valuable tool for marketers to enhance their overall advertising strategy, providing high visibility and constant exposure, with creative and impactful messaging in the right location.

Main Focal Point Website

If you’re looking for other types of outdoor advertising, click HERE to visit the Main Focal Point website. Otherwise, check out our other dedicated websites listed in the footer below.

Focal Point Advertising

Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery.

Based in Berkshire, we are a one-stop-shop for all your out-of-home media and advertising needs and offer a full range of services including negotiating, buying, contracting, invoicing, printing, creative and production and execution.

Through our strong partnerships with UK outdoor media owners, we offer a bespoke range of advertising solutions and impartial advice at highly competitive rates.